On Forbes.com, Rupert Murdoch weighs into the modern media debate.
"Traditional companies are feeling threatened. I say, bring on the changes."
Chris Anderson with an interesting thought.
"Web 2.0 is such a phenomena because we're underused elsewhere. Bored at work, bored at home. We've got spare cycles and they're finally finding an outlet. Tap that and you've tapped an energy source that rivals anything in human history. Solitaire Players of the World Unite!"
Warren Ellis with a haunting piece on the deserted sections of Second Life.
"The wind whistles through the brick canyons of Welles City. You strain to pick up more sounds, but there’s nothing. Ten-storey buildings with no one in them. An empty church. Apartment blocks, one after the other, with no sign of life. It reminds you of 1980s documentaries about the neutron bomb, that would kill all organic life but leave all the buildings standing. Streets with no people.
"Lots of people have had lots to say about the recent hype surrounding Second Life, but very few have addressed the basic experience of the world — that you’re incredibly alone there. You can spend eighty percent of your time walking through immense, labyrinthine castles that no one lives in. Visit a seemingly endless string of shops with no customers."
And finally a bunch of articles from the ever thought-provoking Lost Remote.
How to Write for the Web
"FOR YEARS web producers have handled the tedious process of converting TV scripts for the web. But today the demand for more timely and comprehensive online coverage has led many newsrooms to assign TV staff to write for the web. Even with the growing popularity of online video, written stories still attract the vast majority of traffic."
Build a niche video site and take back online video
“You would think the one place video could win online would be in video.” I usually don’t quote myself, but it’s a line I use in my talks and I wanted to repurpose it here. And why not? There is a way to use your archives to start making money online. So far the TV stations have ignored it. And that’s one reason why the local TV stations have lost vast amounts of money, both real and in opportunity. There’s one more chance, and once again it requires one simple act: let video be video."
The disconnect between consumers and major media
"John Jurgensen, Digital entertainment reporter, Wall Street Journal: It’s important to note that “yesterday’s consumer” is still with us. That puts people like Jim (Sexton, SVP Interactive Brands, Scripps Networks) in a pretty tough position. People are gravitating to a sense of ownership to sites and services because they got there early or found a niche. If they feel they own it they put time into it, they write reviews – it’s a real passion for some people. Any way you can tap into that aspect of ownership by recognizing those people by rewarding or honoring those people – that’s important."
SMEast 2007: Your action items
"I loved the example from Mariana Danilovic, the VP of Business Development at MediaZone. She talked about how MediaZone helped take the traditional Wimbledon coverage and turn it into a multichannel event. How do you “long tail” Wimbledon? “We’re (putting) professionally-produced media onto broadband media that wasn’t available before,” said Danilovic. “We’re putting up the world feed of Wimbledon – nine simultaneous video feeds, longform video highlights, archival footage, (and) player interviews – lots of new ways to get information you don’t get on television.” Locals probably aren’t covering the Wimbledons of the world, but they do cover local events - marathons and such - and they use a ton of resources for the TV product. Putting a few of those resources into multicasting would do worlds of good."
Second journalism assignment due Saturday. Hope to have it up by the end of the weekend.
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