Passively Multiplayer is a system for turning user data into ongoing play. Using computer and mobile phone surveillance, a user and their unique history. These resulting avatars can be viewed online, and they interact with other avatars online.
While I'm here, the article on SmartMobs.
Justin wants to experience the same visible sense of goal-oriented progress he gets in World of Warcraft when he looks at his screens and sees exactly what level his activities have earned him. What if you could get points of various kinds for various activities, and compete with your friends? What if you and your friends and their friends could constitute a sufficiently large population to add collaborative filtering to the mix -- making recommendations for things to learn, see, hear play, do?