"This is a chance to show us your Australia by making a 30 second political ad, which we will air on national prime time television during the lead up to the federal election."
Nice idea. I'm looking forward to seeing what comes out of it.
GetUp | Oz in 30 seconds
[Edit] Just noticed something I'm finding a little incongruous with the supposed (God, I hate myself for saying this) "2.0" vibe of the project. If you're going to put a Flash video promo on the front page of your site, at least make it embeddable so it can be shared around. Hmm, dropped the ball.