Monday, August 04, 2008

CCi Digital Futures Report: The Internet in Australia

Confirming the stuff we kind of already knew.

On the Internet and Media consumption;

For users the internet is now their most important source of information. Just under seven in ten users described the internet as ‘important’ or ‘very important’ compared to a third for television and less than a half for newspapers or radio.

Internet users spend less time watching television, listening to radio and reading newspapers than nonusers.

Television watching is the media-related activity most affected by internet use. Four in ten users say they watch less television since access while less than a quarter feel they read newspapers or books less.

Around six in ten users would visit an online news service if either a large international or large local story was breaking. Overall, internet users rate the internet as reliable an information source as newspapers and more reliable than television.

However, on the Internet as entertainment;

The internet is an increasingly important source of entertainment, however it is yet to really challenge television or even radio for most users. The proportion of users who describe the internet as a very important source of entertainment is just slightly less than the proportion for television which points to the potential of the internet in this realm. We would expect that as broadband improves in both speed and coverage that entertainment uses will become increasingly important.

An interesting read to get a snapshot of the state of the Internet nation.

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