Here's what you do. First up, you publish an article by one of the most highly respected industry professionals on why the idea of "Author Once, Deliver Many" is fundamentally flawed in the current mediascape.
Then you follow it up a month later with a step-by-step article on how to do it.
Oh, how I chortled.
To be fair, they're both great articles and well worth the read. As always, DV requires registration.