Monday, November 20, 2006

Fake it and they will come

The birth of an internet phenomenon.

"(LonelyGirl15 Co-Creator, Miles) Beckett is clearly frustrated. "The Web isn't just a support system for hit TV shows," he says. "It's a new medium. It requires new storytelling techniques. The way the networks look at the Internet now is like the early days of TV, when announcers would just read radio scripts on camera. It was boring in the same way all this supplemental material is boring."

What's needed, he says, is content that's built specifically for the Web. It doesn't need to be lit like a film -- that would make it feel less real. The camera work should be simple. There shouldn't be a disembodied third-person camera -- a character is always filming the action. Each episode needs to be short, no more than three minutes. "You wouldn't show a sitcom at a movie theater, right?" Beckett says. "You make movies for the big screen, sitcoms for TV, and something else entirely for the Internet. That's the lesson of Lonelygirl15.""

I'm a little surpried it's still going forward after the "revelation" of a few months back. Suspension of disbelief in action.

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