Friday, September 28, 2007

One Final Thing Before I Go...

The new GetUp! viral ad parodying the government's climate change campaign. It's being pushed to hit $250K to get it on the teev for the AFL GF this Saturday.

While I understand that television is where the people are, especially during a grand final (it's always been understood that TV's greatest strength in an on-demand media world is live sport), I'm a little disappointed that more emphasis isn't being placed in its online presence. I suppose that the main audience this ad is targeted at are traditionally television watchers, so it makes sense.

At least they've listened to previous advice and made the video player able to be embedded.

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