This kind of came out of the blue. I am a little disappointed at my old freelance employer for, in a way, wimping out, but then I guess it makes sense for traditional television companies not to try and reinvent themselves, but rather team up with those that have the know how. Yahoo's been pushing more and more into media this year, moving up from its origins as a search engine (sound like another booming online company who shall remain Google?) so it makes sense. It's just got us a little shocked is all.
The question now is, how will 9 counter? This sounds a little more dedicated than ninemsn, or their previous deals with Optus and Telstra for content.