Thursday, January 05, 2006

The downside to this video iPod thing

Via Steve Rubel's Micro Persuasion.

The perfect example of why big business should not be allowed anywhere near the internet. Advertisers want your iPods

"I've noticed a few more big name advertisers are starting to distribute short form content via their web sites in iPod format. It's the old “BMW Films” strategy of trying to convince people that ads are interesting by blurring the line between entertainment and advertising. Sprite offer a series of comedy videos entitled Marcus hates his job, while Bud Light brings us the psuedo-documentary about Ted Ferguson, Daredevil."

While "Marcus" has a little interest to it, I find each episode a little long. But at least, despite the obvious Sprite product placement, it's nowhere near as blatant as the Bud Light ones. If you do check them out, see if you understand what I mean when I say I'm not sure exactly who finds this stuff funny. It's a sad commentary on the company that brought us the "Whassuuup!" series of ads.

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