Tuesday, December 14, 2004

Homemade IPod ad "Goes Viral"

Enough wallowing in my career success. It's time to get back to blogging.

Wired News has an article about an interesting homemade ad that an IPod enthusiast, school teacher George Masters, has created. Using a mix of Adobe products (Photoshop, Illustrator, After Effects), Cinema 4D and a few plugins for After Effects by Swedish plugin manufacturer "Trapcode," the clip page has reached almost 50 000 hits and is being spread through email.

Clip download page - Quicktime required.

The interesting thing for me has to do with the "evangelical" nature of the creation of this ad. Mr Masters is obviously a big fan of the IPod, so much so that he felt compelled to spend 160 hours creating the ad. In doing so he has marketed a product, not because he's being paid to do it, but because he just loves it. It's an interesting phenomenon that's only become possible with the advent of new technologies and cheap image software. There's no way anyone could have done something like this ten years ago.

Wired News :: Home-Brew IPod Ad Opens Eyes

Memes In The Wild - Viral marketing
Interview: Ed Robinson, Maria Silva - The Viral Factory

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