Wednesday, June 08, 2005

:: Douglas Rushkoff - HD TV ::

And to finish off our little video/TV trilogy for the day, Douglas Rushkoff expresses his thoughts on the other end of digital content, High Definition TV.

"McLuhan considered TV a "cool" medium, in that it required the participation of the audience to resolve those blurry black and white pixels into a real image. While film and radio enjoyed higher fidelitiy, and constituted hot media, TV was cool - and invited the cynicism and objectivity of distance.

HDTV is anything but cool, in that sense. It's crisper and more resolved than the prints of some movies I've seen. The characters are no longer the iconic, comicbook-like figures of regular TV, but - broadcast in such detail - they look like human beings. In many cases, that makes them a lot tougher to embrace.

...TV will lose a certain amount of its power over us - I can promise you that. HD won't do advertisements quite the same way. Ask any Catholic priest, or Jung, or Scott McLoud about the power of icons, and they'll explain it the same way. Too much detail, and they lose their ability to induce our identification."

:: Douglas Rushkoff - HD TV ::

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