Wednesday, June 08, 2005

Sometimes it's nice to be vindicated...

What was previously considered "television content" is now being burned into DVDs, time delayed by Personal Video Recorders (PVRs), broken into fragments, piped on demand over the Internet, downloaded into mobile devices and syndicated around the globe. Such changes are having a profound effect on the structure, dynamics and future of the global broadcast television industry, both private and public.

The most significant imact of this transformation is audience fragmentation. Content is being consumed across an expanding array of media, channels and devices. This, in turn, is steadily eroding the once dominant position of television broadcasters andmajor networks.

I already knew this stuff, but it's nice to have someone else come along and tell you you're doing things right.

Television Networks in the 21st Century

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