Thursday, April 21, 2005

Douglas Rushkoff - Reality as Subversion

I love reading Rushkoff's stuff. Here's why.

"And so we fight for our rights or even just our freedom to do what we want to in the media space. To keep our Bittorrents flowing and our alternative media blogs rolling. We know the power of image creation, and want to retain our ability to make the images that stimulate, hypnotize, and program our world.

That's why the powers that be are so committed to retaking their control over the image factory. Whether it's American Idol recasting its stacked deck talent show as some sort of SMS-enabled democracy, or Project Echelon monitoring all our keystrokes so that truly subversive material can be cut off at the source, we're witnessing first hand the dismemberment of our new body politic. Just as the forces of business turned the original Internet into a strip mall, they are now bribing the most popular bloggers with ad-based revenues and creating watered down simulations of online autonomy...."

"I'm thinking we should let them win. Surrender the unreal realities to the bad guys. If they want broadcast television, mainstream newspapers, or even the web, let 'em have it. They've conjured up an alternative universe that has very little true connection to what's really going on here. And the market-based, competitive, reality-as-propaganda dream has swallowed them up. They are the victims of their own illusions. We don't have to be.

We can take charge of the real reality they left behind; I mean the world we're actually living in. The yards and streets and fingers and tongues. Let's build bike lanes and barbecues, after school programs and AIDS care networks, places to play music and playgrounds for kids. They're so busy monitoring the airwaves for signs of treason against the market or state that they've lost track of what's happening between real people. Turn off your cell phone and speak to that guy sitting next to you on the bus. That's about the most subversive thing you could do...."

Here here. Close to home or around the other side of the world, what's the point of having this access to media if we're not doing something real with it?

:: Douglas Rushkoff - Reality as Subversion ::

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