I noticed on the Smart Mobs website a couple of days ago a message about an SMS that was doing the rounds about U2 giving a free concert in New York.
*strong rumor* Free live U2 show: Empire Fulton Ferry State Park (between the Brooklyn and Manhattan Bridges). F train 2 York St.
My initial response was the possibility of a hoax. While it's true that U2 are known for utilising technology in their stage shows and promotion, it was this very element that made my brain tick to the possibility that it was a memetic-based hoax. If you're going to try and get people to disseminate false information, or fake memes, then you need to facilitate the prospect of the host believing and assimilating the meme. Using U2, a band known for utilising technology, adds the memetic selection criteria of authority and conformity to the meme.
However, it wasn't to be. Maybe I've just got hoaxes on the brain after my most recent assignment. The concert was completely legit, organised by MTV and promoted via "word of mouth" and websites. No mention of SMS, but that could fall under word of mouth. It looks like a good time was had by all.
Kansas City Star | 11/24/2004 | U2 free concert draws thousands in New York