Otherwise known as "hedging your bets."
Michael Urlocker Examines Disruption and Disruptive Processes - Classic Disruption: Why Wal-Mart's Movie Plan Will Fail
"Cramming seldom works for disruptive innovation because it compromises on what consumers want and it restricts the growth potential of the new innovation. Whenever you see an incumbent supplier adopt a new innovation but in a way that severely restrict or impairs its use in order to preserve the old and expensive cost structure, you've got cramming. Look for words like 'hybrid', or 'best of both world's' as warning signs."